{"title":"The Keratin System","description":"\u003cp style=\"text-align: center;\"\u003eRestore strength, shine, and softness with our complete keratin-powered hair care collection. Designed for dry, damaged, and over-processed hair, The Keratin System™ works together to cleanse, nourish, repair, and protect for healthier-looking hair with every use.\u003c\/p\u003e","products":[{"product_id":"keratin-volume-boost-shampoo","title":"Keratin Volume Boost Shampoo","description":"\u003ch3\u003eStronger Hair Starts in the Shower\u003c\/h3\u003e\n\u003cp\u003eCleanse, strengthen, and restore with Hair Theory IQ™ Keratin Strength Shampoo. This nourishing formula gently removes buildup while helping reinforce weak, damaged strands with a blend of Hydrolyzed Keratin, Wheat Proteins, Peptides, and conditioning ingredients.\u003c\/p\u003e\n\u003cp\u003eDesigned for dry, brittle, and over-processed hair, it helps improve manageability, reduce the appearance of breakage, and leave hair feeling softer, smoother, and healthier after every wash.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003e✔ Gently cleanses without stripping moisture\u003c\/p\u003e\n\u003cp\u003e✔ Helps strengthen and protect damaged hair\u003c\/p\u003e\n\u003cp\u003e✔ Improves softness and manageability\u003c\/p\u003e\n\u003cp\u003e✔ Supports healthier-looking shine\u003c\/p\u003e\n\u003cp\u003e✔ Suitable for all hair types\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53598094295224,"sku":"208944","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/5332\/9080\/files\/ChatGPTImageJun17_2026_10_37_16AM.png?v=1781710646"},{"product_id":"keratin-volume-boost-conditioner","title":"Keratin Volume Boost Conditioner","description":"\u003cp data-start=\"99\" data-end=\"346\"\u003eTransform flat, lifeless hair with lightweight hydration and volume-boosting care. Infused with keratin, caffeine, and botanical extracts, this conditioner helps strengthen strands, reduce breakage, and leave hair feeling soft, smooth, and fuller.\u003c\/p\u003e\n\u003cp data-start=\"348\" data-end=\"360\"\u003e\u003cstrong data-start=\"348\" data-end=\"360\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"361\" data-end=\"502\"\u003e\n\u003cli data-section-id=\"1wf7bu1\" data-start=\"361\" data-end=\"383\"\u003eAdds volume and body\u003c\/li\u003e\n\u003cli data-section-id=\"1k13v2u\" data-start=\"384\" data-end=\"419\"\u003eHelps strengthen and protect hair\u003c\/li\u003e\n\u003cli data-section-id=\"zin08h\" data-start=\"420\" data-end=\"448\"\u003eReduces frizz and breakage\u003c\/li\u003e\n\u003cli data-section-id=\"1cgp11u\" data-start=\"449\" data-end=\"472\"\u003eSoftens and detangles\u003c\/li\u003e\n\u003cli data-section-id=\"cdwdiy\" data-start=\"473\" data-end=\"502\"\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"504\" data-end=\"523\"\u003e\u003cstrong data-start=\"504\" data-end=\"523\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"524\" data-end=\"590\"\u003e\n\u003cli data-section-id=\"1gcq1s6\" data-start=\"524\" data-end=\"533\"\u003eKeratin\u003c\/li\u003e\n\u003cli data-section-id=\"rvivwt\" data-start=\"534\" data-end=\"544\"\u003eCaffeine\u003c\/li\u003e\n\u003cli data-section-id=\"vdwp65\" data-start=\"545\" data-end=\"556\"\u003eVitamin E\u003c\/li\u003e\n\u003cli data-section-id=\"13h8vtf\" data-start=\"557\" data-end=\"569\"\u003eSodium PCA\u003c\/li\u003e\n\u003cli data-section-id=\"10nqlaf\" data-start=\"570\" data-end=\"590\"\u003eBotanical Extracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"592\" data-end=\"705\"\u003e\u003cstrong data-start=\"592\" data-end=\"606\"\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003eAfter shampooing, apply from mid-lengths to ends. Leave on for 2–3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003cp data-start=\"707\" data-end=\"808\"\u003e\u003cstrong data-start=\"707\" data-end=\"731\"\u003ePairs Perfectly With\u003c\/strong\u003e\u003cbr\u003eHTIQ Keratin Volume Boost Shampoo for the ultimate volume-enhancing routine.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53598105534648,"sku":"208946","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/5332\/9080\/files\/ChatGPTImageJun17_2026_10_38_38AM.png?v=1781710727"},{"product_id":"keratin-shine-leave-in-hair-mist","title":"Keratin Shine Leave-In Hair Mist","description":"\u003cp\u003eAchieve smoother, shinier, healthier-looking hair with this lightweight leave-in mist. Infused with hydrolyzed keratin and nourishing botanicals, it helps reduce frizz, improve manageability, and leave hair feeling soft without weighing it down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003cbr\u003e• Adds shine and softness\u003cbr\u003e• Helps reduce frizz and flyaways\u003cbr\u003e• Detangles and smooths hair\u003cbr\u003e• Lightweight, non-greasy formula\u003cbr\u003e• Suitable for all hair types\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003cbr\u003e• Hydrolyzed Keratin\u003cbr\u003e• Lactic Acid\u003cbr\u003e• Algae Extract\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003cbr\u003eSpray evenly onto clean, damp hair from mid-lengths to ends. Do not rinse. Style as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003cbr\u003eDry, dull, frizzy, or damaged hair seeking shine, softness, and everyday protection.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53598142791864,"sku":"208961","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/5332\/9080\/files\/ChatGPTImageJun17_2026_10_39_42AM.png?v=1781710794"},{"product_id":"keratin-intensive-rescue-hair-mask","title":"Keratin Intensive Rescue Hair Mask","description":"\u003cp\u003eBring damaged, dry, and over-processed hair back to life with the Hair Theory IQ™ Keratin Intensive Rescue Hair Mask. This intensive treatment is powered by Hydrolyzed Keratin, Wheat Proteins, Peptides, Vitamin E, and Shea Butter to deeply nourish, strengthen, and restore hair from the inside out.\u003c\/p\u003e\n\u003cp\u003eDesigned for hair experiencing breakage, split ends, dullness, or damage from heat styling and chemical treatments, this rich formula helps improve elasticity, reduce frizz, and leave hair feeling noticeably softer, smoother, and healthier after every use.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003e✔ Helps strengthen weak, damaged strands\u003c\/p\u003e\n\u003cp\u003e✔ Reduces the appearance of split ends and breakage\u003c\/p\u003e\n\u003cp\u003e✔ Restores softness, shine, and manageability\u003c\/p\u003e\n\u003cp\u003e✔ Deeply hydrates without weighing hair down\u003c\/p\u003e\n\u003cp\u003e✔ Helps improve hair elasticity and resilience\u003c\/p\u003e\n\u003cp\u003e✔ Suitable for all hair types\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDry Hair\u003c\/li\u003e\n\u003cli\u003eDamaged Hair\u003c\/li\u003e\n\u003cli\u003eColor-Treated Hair\u003c\/li\u003e\n\u003cli\u003eHeat-Damaged Hair\u003c\/li\u003e\n\u003cli\u003eChemically Processed Hair\u003c\/li\u003e\n\u003cli\u003eHair Prone to Breakage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":53600387170488,"sku":"209168","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/5332\/9080\/files\/ChatGPTImageJun17_2026_02_18_49PM.png?v=1781723940"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/5332\/9080\/collections\/ChatGPT_Image_Jun_16_2026_07_59_03_PM.png?v=1781724529","url":"https:\/\/www.hairtheoryiq.com\/collections\/the-keratin-system%e2%84%a2.oembed","provider":"HAIR THEORY IQ LLC ","version":"1.0","type":"link"}